Not so long ago, online casinos were a novelty in the gambling industry. However, now they are actively developing and introducing more and more modern technologies to improve the quality of service and ease of use. Artificial intelligence is one such technology.
The development of IT technology has already changed many areas, including the gambling industry. Online casinos already allow players to play from anywhere in the world, and the introduction of artificial intelligence makes the game more responsible and safe. Not long ago, leading Chinese developer SenseTime announced that it was working on the first AI casino in Singapore. But, at the last moment the company’s representatives said about technical difficulties and postponed the project for the time being.
The plan for the world’s first AI-powered casino at Resorts World Sentosa is to have robot krupiers and smart cameras that can detect suspicious behavior and prevent fraud.
They planned to develop a unique gaming system that would recognize gestures, track the hand movements of dealers and players, and check winnings. The technical difficulties the developers encountered:
- They couldn’t get a good quality picture from the developed surveillance cameras, especially in places that are poorly lit;
- the system could not distinguish between people, in particular personnel dressed in the same uniform;
- it has not yet succeeded in replacing live croupiers with robotic ones.
Despite the failure of the first project, experts still predict that in the near future facial recognition technology and machine learning will be used everywhere by casinos to monitor visitors, verify identity, maintain records and statistics. Although, if we consider the legality of the use of such technologies, we still have to deal with it, because it is directly related to the security of information and privacy of each casino visitor’s data.
What is Artificial Intelligence and why do online casinos need it?
Artificial intelligence (AI) is a set of computer algorithms that can process and analyze large amounts of information, make predictions and even make decisions inherent in the human brain. Today this technology is used in most areas of our lives, from manufacturing and sales to medicine and sports.
The gambling industry, particularly online gambling, uses the most common class of artificial intelligence: machine learning. AI collects information about users and processes it. Because of this, it can understand players’ needs and requests and predict their behavior. Every year it is becoming more and more relevant, because the number of online players is constantly growing, which requires a quality and responsive service. And artificial intelligence itself can provide it no worse than a whole team of staff.
Top 10 Canadian Casino Sites use artificial intelligence to:
- Communicating and advising customers;
- determine the needs and desires of users and provide them;
- combating gambling addiction;
- Ensuring cybersecurity.
Artificial intelligence and helping online casino players
The large number of online casino players implies a lot of requests for customer support. Even a whole staff of operators is not always able to advise and solve the problem quickly and efficiently. And given the fact that users’ questions are often repetitive, there is little need for it.
A chat bot with artificial intelligence can constructively answer dozens of customers simultaneously. And if a non-standard problem arises, the user can always turn to a real consultant.
Artificial intelligence and personalization according to user requests
AI algorithms study the profile of each user in detail. Using the information obtained, they can personalize the casino page according to the individual needs of each client.
Recommendations of certain games, and providing specific bonus and promotional offers relevant at the most appropriate moment – this is the result of the work of artificial intelligence. Thanks to this, users do not need to spend a lot of extra time searching and choosing.
Thanks to the analysis and prediction, the AI generates statistics of wins and losses in certain games. By providing this information to customers, it increases their chances of winning, because they can use this information to improve their results.
Artificial Intelligence and the fight against cheating
AI helps conduct customer identification to keep gambling away from those who are not allowed to gamble, including minors and people with a gambling addiction. If everything is clear with age, the issue of identification of addicts is more interesting.
The AI can analyze the entire gaming history of the casino user, in particular, how much time he spends playing, what bets he makes, how he reacts to a negative or positive result, and so on. If the algorithm notices suspicious behavior, it can block the player’s access to the casino or limit the user’s playing time, bet amount, or total amount of money spent.
Artificial intelligence and cybersecurity
User and casino security is another important item that is the responsibility of artificial intelligence. Acting on certain rules, it checks every visit for fraud, and if it detects it – it reacts instantly.
The work of artificial intelligence allows to prevent the seizure of personal data of users, the intrusion of third parties in the gameplay and financial transactions, the creation of bots instead of real players. If the algorithm notices the slightest suspicious activity – it blocks it immediately.